Understand marketing and use marketing
techniques as a basis of successful fundraising.
Learn how to ask effectively, targeting
donor needs and requirements.
Learn how to deal with No, how to
get in the door, how to build and strengthen donor relationships.
Discuss effective event management
and ideas.
Theme
Reading
Discussion
Questions
Week
One
Finding
a Need and Filling It – How Marketing Makes
Fundraising Easy and Fun!
Fast
Fundraising Facts for Fame & Fortune,
Chapters 1-3
What
do funders and donors need and want? How do we
find this out? How does marketing work in fundraising?
Week
Two
How
to Ask Effectively, How to Overcome No, Other
Asking Essentials.
Fast
Fundraising Facts for Fame & Fortune,
Chapters 4-12
How
do we get Board members and volunteers to ask?
What are the techniques that get us in the door?
Week
Three
More
on Retention, Recognition, Effective Board Management.
Strengthening
the Relationship with Donors, Thanking and Recognition.
How
do we strengthen and nurture relationships with
donors?
Week
Four
Special
Events Essentials, Ideas and Planning
Fast
Fundraising Facts for Fame & Fortune,
Chapters 14, 15, 16
What
are some effective ways to raise money through
special events? How do we manage the process?
About Jean...
I organized my first fundraising event
in 1955 when I was thirteen years old and growing up in a
little college town in Ohio. The event was a backyard carnival
for C.A.R.E. and raised more than $500. Not bad for a kid's
effort!
Since then, I have served as executive
director of the Cystic Fibrosis Foundation of New Mexico...as
campaign director for the United Way of Central New Mexico,
as program and development director for a hospital...and as
staff, volunteer, Board member and officer for numerous local,
regional and national nonprofits.
I have taught fundraising skills to staff
and volunteers of nonprofit agencies and organizations for
more than 20 years, and have been responsible for raising
more than $50 million.
In addition, I facilitate strategic planning
retreats for Boards of Directors and staff, help nonprofits
develop and strengthen their Boards and am often called upon
as a motivational speaker on volunteering and service. I have
been an adjunct professor at the University of New Mexico,
teaching a certificate course on nonprofit management, and
as faculty for the US Chamber of Commerce Institute for Organization
Management.
I work hard to establish a positive,
high energy and creative atmosphere to allow people to think
"out of the box", make a strong commitment to their
organization and set realistic, achievable goals, both individually
and as a team.
When you add it all up, I have more than
45 years of experience in management and administration, strategic
planning, volunteer recruitment and retention, marketing,
public relations and fundraising. My clients include local,
regional and national businesses and nonprofits.
Representative clients include the Corporation
for National Service (Vista and AmeriCorps), Association of
Junior Leagues International, Inc., US Chamber of Commerce,
Minnesota Council on Nonprofits, United Way, YMCA, Civitan
International, NM Association of Chambers of Commerce, Crime
Stoppers International, US Wheat Associates, American Red
Cross and more. For a more complete list, please click here.
My mission is to strengthen the base
of support for America's worthwhile nonprofit agencies and
organizations, from school PTAs to multi-million dollar national
and international agencies.
