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Course Title: Creating a Marketing Document/Case Statement

Facilitator

Mary Sue Foster

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Course Objectives:

  • To understand the resources available in the participant’s communities.
  • To create a strategy for participating in various communities
  • To practice the art of networking.
  • To survey the ways to maintain a network powerfully; to make action plans for the future.
 
Theme
Reading
Discussion Questions
Week One
Resources Available in the Community
None.
What kinds of resources are available in each community?
What might be the usefulness of each kind of resource?
Who, on the staff, should be the chief networker?
What kind of results can be expected from increased networking?
Week Two
Creating a Strategy for Participating in the Community
Current web-based reading.
How do you set priorities for time/resources?
What are the most powerful questions to ask in one-on-one conversations?
How can you become known as a speaker/resource?
Week Three
Practicing the Art of Networking
Current web-based reading.
What are the best topics of conversation?
The 1-Minute, Elevator Share.
How do you play the networking game powerfully?
What can make your own contribution memorable to others?
Week Four
How to Maintain the Contacts You Collect; Making Action Plans
None.
What are the choices for maintaining the information?
What’s the best place to start in building a powerful network of support and resources?

 

 
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