Differentiate between process and
outcome evaluation
Apply simple evaluation strategies
Engage staff and other stakeholders
in supporting evaluation activities
Determine when and how to work with
outside evaluators
Theme
Reading
Discussion
Questions
Week
One
Overview
& definitions
None.
What
is evaluation?
Why evaluate?
Does evaluation have to be painful?
How can (and should) common sense be applied to
evaluation design?
Week
Two
Process
evaluation
None.
How
can process evaluation help to ensure achievement
of outcomes?
What are examples of process evaluation strategies?
Where do activity plans, CQI, QA and client satisfaction
surveys fit in?
How can process evaluation be integrated smoothly
into programming?
Week
Three
Outcome
evaluation
None.
How
can you to choose which outcomes to measure?
How can agencies ensure that their outcome objectives
are SMART?
What are examples of user-friendly data collection
systems?
Week
Four
Putting
it all together
None.
How
can evaluation results be used to your agency’s
advantage?
When and how can you work effectively with outside
evaluators?
How best to ensure buy-in from staff and other
stakeholders?
About the Facilitators . . .
Ann M. Adams, R.N., M.S.N. and Elizabeth
A. Brensinger, M.P.H. are partners in Red Road Enterprises,
a consulting firm that has provided comprehensive services
to nonprofit organizations since 1993. Services include program
development and grant writing; program evaluation; training
and technical assistance; community assessment; organizational
development; and facilitation of planning processes, meetings
and retreats. RRE works with all types of agencies but has
several specialty areas: public health/health; programs for
children & families; HIV/AIDS; tobacco control; and the
environment. RRE also specializes in facilitating collaborative
and community planning processes. Based in eastern Pennsylvania,
RRE is available to provide traditional services as well as
long-distance consultation via telephone and email.
Among RRE’s credentials and accomplishments
are the following:
More than 45 years’ combined
professional experience in health, human services and communication
82% success rate with federal grants;
nearly $12 million in grant funding raised to date
Experience training more than 8,000
people and providing technical assistance to approximately
40 diverse nonproift agencies
High marks from training participants
— e.g., ratings of “excellent” from 85%
of participants in grant writing workshops
A proven track record of designing,
implementing and evaluating health promotion and human service
programs
