 |
Marketing
and Communications -> Organizations
Advertising
Council
261 Madison Avenue, 11th Floor, New York, NY 10016-2303
Toll-free: 800-933-PSAS
Tel: 212-922-1500; FAX: 212-922-1676
E-mail: info@adcouncil.org, adcouncil@prodigy.com; WWW: http://www.adcouncil.org/
This is a private, nonprofit organization of volunteers from
the communications industries who conduct advertising campaigns
for the public good. It provides public service announcements
that address health issues, education, public safety, substance
abuse, community service, and environmental concerns. The
Ad Council uses the power of advertising to stimulate action
against the problems confronting Americans today. We are joined
in this mission by the media, the advertising industry, the
business world, and the nonprofit community. Every year they
produce more than 35 campaigns on issues like education, preventive
health, community well-being, environmental preservation,
and strengthening families. For a campaign to be selected
it must be noncommercial, nondenominational, nonpolitical,
and significant to all Americans. The Ad Council’s general
operating expenses are funded by donations from over 300 corporations,
foundations, and constituent organizations. The nation’s
top ad agencies do the creative work pro bono. Marketing executives
donate their time and expertise. The media donate millions
of dollars in time and space for Advertising Council messages.
Since 1987, the Community Action Network (CAN) has been recognizing
exemplary public service efforts conducted by the media, corporations,
nonprofit organizations, and individuals through its CAN Public
Service Award.
|
