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Schultz &
Williams Inc.
421 Chestnut Street, Suite 400, Philadelphia, PA 19106
Tel: 215-625-9955; FAX: 215-625-2701
E-mail: mail@sw-inc.com;
WWW: http://www.sw-inc.com/marketing.php
Marketing services include the following: direct response
(consultation, including planning and analysis; creative services,
including fund-raising themes, and copy and design; complete
production and mailing services; integration of direct response
efforts with higher-level giving activities; develop plans
for acquiring, retaining, and upgrading donors; recommendations
on lists to be used, testing strategies, cost–benefit
guidelines, monitoring procedures, donor maintenance, acknowledgment
programs and donor clubs; 30-day and 60-day analysis reports
following mailing); marketing and opinion research (determine
appropriate research methodology; design research instruments
[questionnaires, discussion guides, etc.]; moderate focus
groups and conduct individual, in-depth interviews; manage
all phases of quantitative survey research including sampling,
data collection, and analysis; summarize findings and make
strategic recommendations); writing (Provide experienced writers
to prepare case statements, corporate and foundation proposals,
newsletters, manuals, appeal letters, brochures, annual reports
and descriptive materials for fund-raising programs); advertising
and promotion (devise a plan that will build visibility for
the organization, so that a positive basis is laid for fund-raising
activities); media planning (research, planning, and budgeting
to derive the maximum reach for your institutional message).
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